‘IKEA Services’
IKEA decided to go beyond just offering home furnishings. Delivery, click & collect, at-home assembly, collection points, and planning were all part of IKEA’s new service offering. The problem was, IKEA had for so long empowered its consumer, making them feel like they can do it all on their own. We needed to communicate our new services in a series of quick, easy and cohesive set of visuals.
So to bring to life all the ways IKEA services could alleviate those all too know frustrations we decided to communicate them all using an iconic IKEA visual, the flatpack.
