After five years, Public Mobile had become outdated in a market saturated with more and more competition. So we decided to relaunch the scrappy telco company with an entirely new brand platform, “Public Displays of Affection,” a warm and humorous positioning that showcases Public Mobile’s love and commitment to its customers with amazing savings and community.
The relaunch included a fresh new design system consisting of logo, colours, typography and illustrations that reinforce the diversity, individuality and interconnectedness of its customers. It also launched its first campaign “We’re for you”, which further emphasized their affection for their customers with humour aimed to give the audience ‘a wink & a smile’.
